This Yield Management training program has been developed with the assistance of top experts in Business Operations and will notably enable you to:
Employed at the most innovative companies on the market, they will deliver their best methods to you and share their successes as well as their failures.
Frederic Vandermelen
Director of Revenue Management & Pricing, Europe
Partie 1 - Fondamentaux du yield management
Fundamentals of Yield Management
Exploration of the origins, key principles, and application sectors of this pricing strategy
Learning techniques to identify and characterize different customer segments based on their price sensitivity and purchasing behavior
Utilizing historical sales and reservation data to identify seasonal trends and factors influencing demand
Forecast and Analysis
Exploration of demand forecasting methods and tools, essential for price adjustment and anticipating market fluctuations
Understanding the impact of forecasts on pricing decisions
Approaches to translating forecasting data into effective pricing strategies
[WORKSHOP]
Hands-on Group Workshop
Participants will analyze a historical sales dataset of a fictional hotel. They will identify trends and formulate recommendations to optimize pricing.
Partie 2 - Stratégie de tarification et pricing dynamique
Pricing Strategies and Tools:
Exploration of approaches to adjust prices in real-time based on demand and available capacity
Techniques for optimizing price distribution across various sales channels while maintaining pricing coherence and managing price parity
Exploration of specialized software solutions for yield management and dynamic pricing
Performance Measurement and Optimization
Identification of specific yield management metrics to measure the effectiveness of implemented strategies
Techniques to adjust strategies based on results and feedback
Analysis of the financial impacts of yield management strategies on overall performance
[WORKSHOP]
Hands-on Group Workshop
Participants will use a simplified yield management simulator to implement a dynamic pricing strategy. They will adjust prices based on specific scenarios and analyze the obtained results to refine their approach.
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Yield Management & Pricing
4.71
5 out of
199
meetings
Our Yield Management & Pricing training is tailor-made by experts employed in the most innovative companies in the market, offering you a comprehensive and practical experience to manage your revenue and optimize your dynamic pricing.
Customize this training theme
Learn from the top industry experts, current leaders
Custom training tailored to your specific objectives
Practice with real cases from your sector and your industry
Custom format individual/workshops/collective in-person/remote
