This program has been developed with the assistance of top experts in Generative AI, and will specifically enable you to:
Employed at the most innovative companies on the market, they will deliver their best methods to you and share their successes as well as their failures.
Aurore Kervella
Head of Data Science
Eliott Guérin
Vice President of Marketing
Patrick Heneghan
Marketing Leader for Southern Europe
Partie 1 - Produire et personnaliser ses contenus marketing avec l'IA
Automation and optimization of advertising campaigns
Leveraging AI to generate relevant keywords and automate SEA campaigns according to market segments.
Customization and adaptation of content to maximize engagement.
Marketing strategy and predictive analysis
Forecasting market trends through predictive analysis to adjust marketing strategies.
Efficient budget allocation thanks to the analytical capabilities of AI.
[WORKSHOP]
Hands-on Group Workshop
Development of a customized mini advertising campaign using generative AI tools.
Partie 2 - Automatiser le pilotage marketing et sécuriser sa cohérence de marque
Creation of SEO-optimized content
Identification of relevant keywords to enhance search engine rankings.
Creation of content that is both engaging for readers and compliant with SEO criteria (semantic analysis, user queries).
Performance Monitoring and Optimization
Utilizing data and AI to adjust SEO strategies in real-time.
Automating SEO performance tracking and suggesting continuous optimizations.
[WORKSHOP]
Hands-on Group Workshop
Creation of an SEO-optimized article using a generative AI tool on a specified topic.
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AI & SEO Content Marketing
4.8
5 out of
658
meetings
Tailored by experts working in the most innovative companies in the market, our AI & Marketing training offers you a comprehensive and practical experience with new methods for optimizing performance marketing and SEO.
Customize this training theme
Learn from the top industry experts, current leaders
Custom training tailored to your specific objectives
Practice with real cases from your sector and your industry
Custom format individual/workshops/collective in-person/remote
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Charlène
formation intéressante et accessible, pile le bon niveau par rapport à ce qu'on faisait déjà chez PlayPlay c'était la continuité parfaite avec nos tâches actuelles liées à l'IA. Bien de faire un mix entre formation et cas pratique et ce qui va rester sont surtout les petits conseils qu'on peut appliquer très simplement dans notre quotidien
Aicha
C'était bien, nous avons crée ensemble des agents, les intervenants ont repondus a nos questions
Antonin
Présentation claire. Bonne première cession adaptée à notre besoin d'acculturation et de sensibilisation aux enjeux de l'IA.
C
Exemples concrets adaptés a notre travail, mise en pratique et vocabulaire simple
P
Intéressant, cas d’usages pertinents et tips utiles.
Feinda
Moi qui utilise quotidiennement l'IA, j'ai appris quelques tips qui m'aideront à être plus efficace. Malheureusement Copilot est trop limité : impossible de générer des PowerPoint efficace et notre licence ne nous permet pas de l'utiliser pour la gestion des emails
Sahra
Training intéressant, principalement théorique avec un peu de pratique. C'était agréable à suivre et cela m'a permis de mieux comprendre les bases et les possibilités offertes par l'intelligence artificielle.
