This program has been developed with the assistance of top experts in Generative AI, and will specifically enable you to:
Employed at the most innovative companies on the market, they will deliver their best methods to you and share their successes as well as their failures.
Floriane Gervereau
Directrice Marketing
Corinne Sfeir
Senior Manager Customer Service
Benoit Miegeville
Enterprise, Sales Lead-Data, AI & ML
Partie 1 - Les principes clés d'une bonne relation client
Creating an exceptional customer experience
Learning CRM tools to create customized client interactions and predict their desires even before they express them
Mastery of gestures and behaviors to enhance the brand image, such as the graceful presentation of a document
Creating Positive and Memorable Emotions
Techniques for transforming simple gestures into extraordinary and memorable moments
Implementing processes to ensure a consistent experience and analyze the triggers of positive emotions in clients
[WORKSHOP]
Hands-on Group Workshop
Participants will simulate customer service and reception scenarios by integrating the learned luxury codes. They will receive constructive feedback from their peers and the trainer to enhance their ability to create a memorable customer experience.
Partie 2 - Expérience client personnalisée & fidélisation
Omnichannel Strategies and Digitalization of the Experience
Maintaining a consistent brand image across all touchpoints (in-store, online, phone)
Utilizing digital tools and CRM to enhance the customer experience while preserving a personalized and human service
Customer retention and exclusivity to strengthen brand loyalty
Creation of exclusive loyalty programs to foster a sense of belonging to an elite community
Development of emotional strategies to strengthen bonds with clients and pleasantly surprise them to ensure loyalty
[WORKSHOP]
Practical Group Workshop
Participants will develop an action plan to enhance the omnichannel customer experience of a fictitious brand. This plan will include at least three different touchpoints (for example, in-store, online, and through a loyalty program), focusing on consistency and personalization.
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Customer Relationship and Experience
4.7
5 out of
129
meetings
Tailor-made by experts working in the most innovative companies in the market, our Customer Relationship and Experience training provides you with a comprehensive and practical experience to integrate luxury standards for a five-star customer service.
Customize this training theme
Learn from the top industry experts, current leaders
Custom training tailored to your specific objectives
Practice with real cases from your sector and your industry
Custom format individual/workshops/collective in-person/remote
