This program was developed with the assistance of top experts in Marketing Acquisition and will notably enable you to:
Employed at the most innovative companies on the market, they will deliver their best methods to you and share their successes as well as their failures.
Rémi Sablong
Chief Marketing Officer
Fabrice Brissonneau
Responsable Acquisition Digitale
Arthur Bouhanna
Growth & AI Lead
Partie 1 - Fondations du SEA, ciblage de précision et rédaction assistée
Introduction to Paid Marketing Acquisition
Review of the main paid acquisition channels (social, paid search, CRM, etc.) based on the user's profile (conversion funnel)
Methods and techniques for building a paid acquisition strategy
Review of the main acquisition tools for search engines (paid search): Google Ads, Bing Ads, etc.
Google Ads Focus
Introduction to the Google Ads interface and its main features: campaign management, admin settings, conversion tracking, etc.
Techniques and advice for structuring your Paid Search campaigns (account, campaigns, ad groups, settings, etc.)
[WORKSHOP]
Hands-on Group Workshop
Participants will practice designing the architecture of a Google Ads campaign on a project of their choice
Partie 2 - Pilotage de la performance, automatisation et gouvernance budgétaire
Performance Tracking of Campaigns
Identification of key KPIs to manage for Paid Search acquisition
Configuration of campaign tracking within the interface
Verification of proper data reporting within the solution
Performance Optimization
Review of key techniques for optimizing the performance of Paid Search acquisition campaigns
Advice and techniques for optimizing the ROI of advertising campaigns
Importance of budget reallocation to maximize advertising revenues
[WORKSHOP]
Hands-on Group Workshop
Participants will practice analyzing the performance of a campaign from their Google Ads account and identifying optimization levers
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Search Engine Advertising
4.6
5 out of
356
meetings
Tailored by experts working in the most innovative companies in the market, our Paid Search & Acquisition training provides a comprehensive and practical experience with the latest marketing acquisition methods and the latest Paid Search tools (Google Ads, Google Shopping, Meta, etc.).
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Learn from the top industry experts, current leaders
Custom training tailored to your specific objectives
Practice with real cases from your sector and your industry
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