This program has been developed with the assistance of top experts in Generative AI, and will specifically enable you to:
Employed at the most innovative companies on the market, they will deliver their best methods to you and share their successes as well as their failures.
Tristan Vié
Chief Sales Officer
Benoit Miegeville
Enterprise, Sales Lead-Data, AI & ML
Amine Slim
Former Vice President of Sales
Partie 1 - Comprendre les besoins clients grâce à la data
Customer management tools and personalization of interactions
Learning to use tools like Salesforce or HubSpot to manage customer relationships and track opportunities
Strategies for personalized messaging to target specific accounts and maximize conversions
Customer Data Utilization
Use of data to better understand customer needs and adjust sales strategies
Identifying key trends from data to make more informed decisions and optimize opportunity tracking
[WORKSHOP]
Hands-on Group Workshop
Participants will set up a basic CRM to manage a portfolio of fictional key accounts using simulated data. They will also use a sales enablement tool to identify new opportunities within these accounts and simulate business interactions.
Partie 2 - Stratégies avancées de gestion des comptes
Strategies for Managing Key Accounts
Methods for prioritizing key accounts based on their potential and establishing strong relationships with decision-makers
Adapting business proposals according to the specific needs of major accounts
Commercial Performance Tracking
Creation of systems to monitor results and adjust account management strategies
[WORKSHOP]
Hands-on Group Workshop
Participants will develop a customized management strategy for a fictional key account. This will include segmentation, strategic planning, and a tailored business proposal. They will present their strategy to the group, explaining how it can enhance business performance.
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Sales Analytics & Performance
4.7
5 out of
129
meetings
Enhance your B2B results with proven sales techniques, a performance-focused strategy, and tools tailored to the sales cycle.
Customize this training theme
Learn from the top industry experts, current leaders
Custom training tailored to your specific objectives
Practice with real cases from your sector and your industry
Custom format individual/workshops/collective in-person/remote
