E-commerce Strategy, CRM, and D2C
4.6
5 out of
356
meetings
Customize this training theme
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What you will learn during this training
What you will learn during this training
What you will learn during this training
What you will learn during this training
What you will learn during this training
What you will learn during this training
This D2C Acquisition Strategies training program has been developed with the assistance of leading Marketing experts and will enable you to:
Our Expert Trainers
Our Expert Trainers
Our Expert Trainers
Our Expert Trainers
Our Expert Trainers
Our Expert Trainers
Employed at the most innovative companies on the market, they will deliver their best methods to you and share their successes as well as their failures.
Romain Noyer
Head of e-business & CRM
Romain Noyer
Head of e-business & CRM
Romain Noyer
Head of e-business & CRM
Romain Noyer
Head of e-business & CRM
Romain Noyer
Head of e-business & CRM
Romain Noyer
Head of e-business & CRM
Grazia Caspani
Global E-Commerce
Grazia Caspani
Global E-Commerce
Grazia Caspani
Global E-Commerce
Grazia Caspani
Global E-Commerce
Grazia Caspani
Global E-Commerce
Grazia Caspani
Global E-Commerce
Eleonore Varaut
Global ECommerce Lead
Eleonore Varaut
Global ECommerce Lead
Eleonore Varaut
Global ECommerce Lead
Eleonore Varaut
Global ECommerce Lead
Eleonore Varaut
Global ECommerce Lead
Eleonore Varaut
Global ECommerce Lead
Program Type
Program Type
SECTION 1
Fundamentals of the D2C Model
Understanding the Strategic Benefits of Direct-to-Consumer Sales
Analyzing the Benefits of the D2C Model: Enhanced Control Over Customer Experience and Margin Optimization
Implementation of an e-commerce strategy
Creating a strong identity to align messaging and enhance brand recognition
E-commerce site optimizations: intuitive navigation, product pages, personalization, and customer experience
[WORKSHOP]
Hands-on Group Workshop
Creation of a basic plan for the launch of a fictional D2C brand in the retail sector. Participants will define their brand's identity, values, and initial positioning.
SECTION 2
Acquisition Strategies
Development of a multichannel strategy including SEO, social media, and email marketing
Implementation of strategic partnerships and co-branding to expand the customer base
Performance and Loyalty
Track and master essential KPIs: customer acquisition cost (CAC) and return on investment (ROI)
Implement a client retention and loyalty strategy to encourage repeat purchases and increase lifetime value (LTV).
[WORKSHOP]
Hands-on Group Workshop
Development of a multichannel acquisition plan for the fictional D2C brand, including selection and detailed strategy for at least three different channels.
4.9
/5
"The training was fascinating, it was a pleasant surprise. Numerous concrete examples and practical application cases were provided. Thank you to the trainer!"
Emilie, PMO Marketing at Bouygues Telecom
4.9
/5
"The training was fascinating, it was a pleasant surprise. Numerous concrete examples and practical application cases were provided. Thank you to the trainer!"
Emilie, PMO Marketing at Bouygues Telecom
4.9
/5
"The training was fascinating, it was a pleasant surprise. Numerous concrete examples and practical application cases were provided. Thank you to the trainer!"
Emilie, PMO Marketing at Bouygues Telecom
4.9
/5
"The training was fascinating, it was a pleasant surprise. Numerous concrete examples and practical application cases were provided. Thank you to the trainer!"
Emilie, PMO Marketing at Bouygues Telecom
4.9
/5
"The training was fascinating, it was a pleasant surprise. Numerous concrete examples and practical application cases were provided. Thank you to the trainer!"
Emilie, PMO Marketing at Bouygues Telecom
Our Training Formats
Our Training Formats
Tailor-made programs, 100% adapted to your business needs and proficiency level.
Mentoring - Individual Training
An individual program lasting between 4 and 6 weeks
Learn more
Mentoring - Individual Training
An individual program lasting between 4 and 6 weeks
Learn more
Mentoring - Individual Training
An individual program lasting between 4 and 6 weeks
Learn more
Mentoring - Individual Training
An individual program lasting between 4 and 6 weeks
Learn more
Mentoring - Individual Training
An individual program lasting between 4 and 6 weeks
Learn more
Mentoring - Individual Training
An individual program lasting between 4 and 6 weeks
Learn more
Corporate Workshop - Group Training
A collective journey of 3 to 10 people
Learn more
Corporate Workshop - Group Training
A collective journey of 3 to 10 people
Learn more
Corporate Workshop - Group Training
A collective journey of 3 to 10 people
Learn more
Corporate Workshop - Group Training
A collective journey of 3 to 10 people
Learn more
Corporate Workshop - Group Training
A collective journey of 3 to 10 people
Learn more
Corporate Workshop - Group Training
A collective journey of 3 to 10 people
Learn more
Conferences & Learning Event
Inspiring and impactful conferences
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Conferences & Learning Event
Inspiring and impactful conferences
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Conferences & Learning Event
Inspiring and impactful conferences
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Conferences & Learning Event
Inspiring and impactful conferences
Learn more
Conferences & Learning Event
Inspiring and impactful conferences
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Conferences & Learning Event
Inspiring and impactful conferences
Learn more
E-learning Courses
Transform your team with our online training programs
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E-learning Courses
Transform your team with our online training programs
Learn more
E-learning Courses
Transform your team with our online training programs
Learn more
E-learning Courses
Transform your team with our online training programs
Learn more
E-learning Courses
Transform your team with our online training programs
Learn more
E-learning Courses
Transform your team with our online training programs
Learn more
4.7
/5
"Highly interactive training. Good instructor, well-balanced between theory and exercises. Very interesting, I learned a lot."
Annelies, Business Unit Director of PharmaCare at Pierre Fabre
4.7
/5
"Highly interactive training. Good instructor, well-balanced between theory and exercises. Very interesting, I learned a lot."
Annelies, Business Unit Director of PharmaCare at Pierre Fabre
4.7
/5
"Highly interactive training. Good instructor, well-balanced between theory and exercises. Very interesting, I learned a lot."
Annelies, Business Unit Director of PharmaCare at Pierre Fabre
4.7
/5
"Highly interactive training. Good instructor, well-balanced between theory and exercises. Very interesting, I learned a lot."
Annelies, Business Unit Director of PharmaCare at Pierre Fabre
4.7
/5
"Highly interactive training. Good instructor, well-balanced between theory and exercises. Very interesting, I learned a lot."
Annelies, Business Unit Director of PharmaCare at Pierre Fabre
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What is On train's teaching method?
What is On train's teaching method?
What is On train's teaching method?
E-commerce Strategy, CRM, and D2C
4.6
5 out of
356
meetings
Tailor-made by experts working in the most innovative companies in the market, our D2C Acquisition Strategies training offers you a comprehensive and practical experience to develop your e-commerce strategy in the retail sector.
Customize this training theme
Customize this training theme
Customize this training theme
Customize this training theme
Customize this training theme
Learn from the top industry experts, current leaders
Custom training tailored to your specific objectives
Practice with real cases from your sector and your industry
Custom format individual/workshops/collective in-person/remote
Your tailor-made training, delivered by experts currently working in leading tech and AI companies.
Training Programs
Formats
Copyright © 2025 OnTrain
Your tailor-made training, delivered by experts currently working in leading tech and AI companies.
Training Programs
Copyright © 2025 OnTrain
Your tailor-made training, delivered by experts currently working in leading tech and AI companies.
Copyright © 2025 OnTrain
Your tailor-made training, delivered by experts currently working in leading tech and AI companies.
Copyright © 2025 OnTrain
Your tailor-made training, delivered by experts currently working in leading tech and AI companies.
Training Programs
Copyright © 2025 OnTrain
Your tailor-made training, delivered by experts currently working in leading tech and AI companies.
Copyright © 2025 OnTrain
E-commerce Strategy, CRM, and D2C
4.6
5 out of
356
meetings
Customize this training theme
Customize this training theme
E-commerce Strategy, CRM, and D2C
4.6
5 out of
356
meetings
Customize this training theme
Customize this training theme