Search Engine Advertising
4.6
5 out of
356
meetings
Customize this training theme
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What you will learn during this training
What you will learn during this training
What you will learn during this training
What you will learn during this training
What you will learn during this training
What you will learn during this training
This program was developed with the assistance of top experts in Marketing Acquisition and will notably enable you to:
Our Expert Trainers
Our Expert Trainers
Our Expert Trainers
Our Expert Trainers
Our Expert Trainers
Our Expert Trainers
Employed at the most innovative companies on the market, they will deliver their best methods to you and share their successes as well as their failures.
Kim Tran
VP of Marketing and Business Development
Kim Tran
VP of Marketing and Business Development
Kim Tran
VP of Marketing and Business Development
Kim Tran
VP of Marketing and Business Development
Kim Tran
VP of Marketing and Business Development
Kim Tran
VP of Marketing and Business Development
Gwenn Charlot
Head of User Acquisition
Gwenn Charlot
Head of User Acquisition
Gwenn Charlot
Head of User Acquisition
Gwenn Charlot
Head of User Acquisition
Gwenn Charlot
Head of User Acquisition
Gwenn Charlot
Head of User Acquisition
Program Type
Program Type
SECTION 1
Introduction to Paid Marketing Acquisition
Review of the main paid acquisition channels (social, paid search, CRM, etc.) based on the user's profile (conversion funnel)
Methods and techniques for building a paid acquisition strategy
Review of the main acquisition tools for search engines (paid search): Google Ads, Bing Ads, etc.
Google Ads Focus
Introduction to the Google Ads interface and its main features: campaign management, admin settings, conversion tracking, etc.
Techniques and advice for structuring your Paid Search campaigns (account, campaigns, ad groups, settings, etc.)
[WORKSHOP]
Hands-on Group Workshop
Participants will practice designing the architecture of a Google Ads campaign on a project of their choice
SECTION 2
Performance Tracking of Campaigns
Identification of key KPIs to manage for Paid Search acquisition
Configuration of campaign tracking within the interface
Verification of proper data reporting within the solution
Performance Optimization
Review of key techniques for optimizing the performance of Paid Search acquisition campaigns
Advice and techniques for optimizing the ROI of advertising campaigns
Importance of budget reallocation to maximize advertising revenues
[WORKSHOP]
Hands-on Group Workshop
Participants will practice analyzing the performance of a campaign from their Google Ads account and identifying optimization levers
4.9
/5
"The training was fascinating, it was a pleasant surprise. Numerous concrete examples and practical application cases were provided. Thank you to the trainer!"
Emilie, PMO Marketing at Bouygues Telecom
4.9
/5
"The training was fascinating, it was a pleasant surprise. Numerous concrete examples and practical application cases were provided. Thank you to the trainer!"
Emilie, PMO Marketing at Bouygues Telecom
4.9
/5
"The training was fascinating, it was a pleasant surprise. Numerous concrete examples and practical application cases were provided. Thank you to the trainer!"
Emilie, PMO Marketing at Bouygues Telecom
4.9
/5
"The training was fascinating, it was a pleasant surprise. Numerous concrete examples and practical application cases were provided. Thank you to the trainer!"
Emilie, PMO Marketing at Bouygues Telecom
4.9
/5
"The training was fascinating, it was a pleasant surprise. Numerous concrete examples and practical application cases were provided. Thank you to the trainer!"
Emilie, PMO Marketing at Bouygues Telecom
Our Training Formats
Our Training Formats
Tailor-made programs, 100% adapted to your business needs and proficiency level.
Mentoring - Individual Training
An individual program lasting between 4 and 6 weeks
Learn more
Mentoring - Individual Training
An individual program lasting between 4 and 6 weeks
Learn more
Mentoring - Individual Training
An individual program lasting between 4 and 6 weeks
Learn more
Mentoring - Individual Training
An individual program lasting between 4 and 6 weeks
Learn more
Mentoring - Individual Training
An individual program lasting between 4 and 6 weeks
Learn more
Mentoring - Individual Training
An individual program lasting between 4 and 6 weeks
Learn more
Corporate Workshop - Group Training
A collective journey of 3 to 10 people
Learn more
Corporate Workshop - Group Training
A collective journey of 3 to 10 people
Learn more
Corporate Workshop - Group Training
A collective journey of 3 to 10 people
Learn more
Corporate Workshop - Group Training
A collective journey of 3 to 10 people
Learn more
Corporate Workshop - Group Training
A collective journey of 3 to 10 people
Learn more
Corporate Workshop - Group Training
A collective journey of 3 to 10 people
Learn more
Conferences & Learning Event
Inspiring and impactful conferences
Learn more
Conferences & Learning Event
Inspiring and impactful conferences
Learn more
Conferences & Learning Event
Inspiring and impactful conferences
Learn more
Conferences & Learning Event
Inspiring and impactful conferences
Learn more
Conferences & Learning Event
Inspiring and impactful conferences
Learn more
Conferences & Learning Event
Inspiring and impactful conferences
Learn more
E-learning Courses
Transform your team with our online training programs
Learn more
E-learning Courses
Transform your team with our online training programs
Learn more
E-learning Courses
Transform your team with our online training programs
Learn more
E-learning Courses
Transform your team with our online training programs
Learn more
E-learning Courses
Transform your team with our online training programs
Learn more
E-learning Courses
Transform your team with our online training programs
Learn more
4.7
/5
"Highly interactive training. Good instructor, well-balanced between theory and exercises. Very interesting, I learned a lot."
Annelies, Business Unit Director of PharmaCare at Pierre Fabre
4.7
/5
"Highly interactive training. Good instructor, well-balanced between theory and exercises. Very interesting, I learned a lot."
Annelies, Business Unit Director of PharmaCare at Pierre Fabre
4.7
/5
"Highly interactive training. Good instructor, well-balanced between theory and exercises. Very interesting, I learned a lot."
Annelies, Business Unit Director of PharmaCare at Pierre Fabre
4.7
/5
"Highly interactive training. Good instructor, well-balanced between theory and exercises. Very interesting, I learned a lot."
Annelies, Business Unit Director of PharmaCare at Pierre Fabre
4.7
/5
"Highly interactive training. Good instructor, well-balanced between theory and exercises. Very interesting, I learned a lot."
Annelies, Business Unit Director of PharmaCare at Pierre Fabre
Frequently Asked Questions
Frequently Asked Questions
Why choose On train over other types of training?
Why choose On train over other types of training?
Why choose On train over other types of training?
Why choose On train over other types of training?
Why choose On train over other types of training?
Why choose On train over other types of training?
How do you select your trainers?
How do you select your trainers?
How do you select your trainers?
How do you select your trainers?
How do you select your trainers?
How do you select your trainers?
What are the financing options for training programs?
What are the financing options for training programs?
What are the financing options for training programs?
What are the financing options for training programs?
What are the financing options for training programs?
What are the financing options for training programs?
What is On train's teaching method?
What is On train's teaching method?
What is On train's teaching method?
What is On train's teaching method?
What is On train's teaching method?
What is On train's teaching method?
Search Engine Advertising
4.6
5 out of
356
meetings
Tailored by experts working in the most innovative companies in the market, our Paid Search & Acquisition training provides a comprehensive and practical experience with the latest marketing acquisition methods and the latest Paid Search tools (Google Ads, Google Shopping, Meta, etc.).
Customize this training theme
Customize this training theme
Customize this training theme
Customize this training theme
Customize this training theme
Learn from the top industry experts, current leaders
Custom training tailored to your specific objectives
Practice with real cases from your sector and your industry
Custom format individual/workshops/collective in-person/remote
Your tailor-made training, delivered by experts currently working in leading tech and AI companies.
Training Programs
Formats
Copyright © 2025 OnTrain
Your tailor-made training, delivered by experts currently working in leading tech and AI companies.
Training Programs
Copyright © 2025 OnTrain
Your tailor-made training, delivered by experts currently working in leading tech and AI companies.
Copyright © 2025 OnTrain
Your tailor-made training, delivered by experts currently working in leading tech and AI companies.
Copyright © 2025 OnTrain
Your tailor-made training, delivered by experts currently working in leading tech and AI companies.
Training Programs
Copyright © 2025 OnTrain
Your tailor-made training, delivered by experts currently working in leading tech and AI companies.
Copyright © 2025 OnTrain
Search Engine Advertising
4.6
5 out of
356
meetings
Customize this training theme
Customize this training theme
Search Engine Advertising
4.6
5 out of
356
meetings
Customize this training theme
Customize this training theme