This program has been developed with the assistance of top experts in Generative AI, and will specifically enable you to:
Employed at the most innovative companies on the market, they will deliver their best methods to you and share their successes as well as their failures.
SECTION 1
Multichannel prospecting techniques
Using LinkedIn Sales Navigator to identify and engage targeted prospects while developing content strategies to attract decision-makers
Creating personalized email campaigns with tools like HubSpot to maximize open and click-through rates
Prospecting Video and Combined Strategy
Creation of personalized videos through platforms like Loom or Vidyard to capture the attention of prospects
Development of a prospecting strategy incorporating social networks, emailing, and videos to maximize effectiveness
[WORKSHOP]
Hands-on Group Workshop
Participants will develop a multichannel prospecting campaign by integrating social networks, email marketing, and video prospecting. They will simulate the launch of the campaign and discuss their results.
SECTION 2
Automation and lead segmentation
Implementation of automated prospecting sequences with tools like Salesforce or Outreach
Utilization of CRMs to segment prospects and create a lead scoring system to prioritize efforts
Performance tracking and strategy optimization
Dashboard creation to track prospecting KPIs (conversion, engagement, etc.)
Analysis of results to adjust strategies and gather feedback to enhance processes
[WORKSHOP]
Hands-on Group Workshop
The participants will set up an automated prospecting sequence in a CRM tool (demo version). They will define segmentation criteria, create a simple scoring system, and establish a dashboard to monitor the performance of their fictional campaign.
Stratégie de Prospection Commerciale
4.7
5 out of
129
meetings
Custom-designed by experts working at the most innovative companies in the market, our prospecting strategy courses provide you with a comprehensive and practical experience to generate more leads and develop your sales pipeline.
Learn from the top industry experts, current leaders
Custom training tailored to your specific objectives
Practice with real cases from your sector and your industry
Custom format individual/workshops/collective in-person/remote
