This program has been developed with the assistance of top experts in Generative AI, and will specifically enable you to:
Employed at the most innovative companies on the market, they will deliver their best methods to you and share their successes as well as their failures.
SECTION 1
Product Culture and User Research
Understand the product culture and its impact on design. Discover organizational models, as well as the role and responsibilities of the Product Designer within a product team
Learn interviewing techniques to understand users and identify their needs. Use tools such as persona, customer journey, QCP questioning, and empathy map
Know how to synthesize insights and formulate a clear problem statement using techniques like "How Might We" to frame the design challenge
Ideation and Introduction to Design Thinking
Techniques for generating a large number of innovative ideas and facilitating divergent thinking sessions
Exploration of the origins, principles, and key stages of this human-centered process that promotes innovation
Approaches to prioritize and select the most relevant ideas
[WORKSHOP]
Hands-on Group Workshop
Participants will conduct an exploratory interview with a fictitious user, then create an empathy map for an innovative product project, applying user research tools.
SECTION 2
From Design to User Experience
Introduction to the fundamentals of user experience, Nielsen heuristics, and the principles of intuitive design
Techniques for conducting collaborative workshops and guiding the team towards potential solutions
Sketching ideas using tools like Balsamiq or Sketch to create simple and functional wireframes
Validation and Prototyping
Introduction to Figma or Adobe XD for creating high-fidelity mockups and interactive prototypes
Techniques for testing concepts with users, formalizing hypotheses, and streamlining collaboration with developers
Learning the best practices for presenting solutions impactfully
[WORKSHOP]
Hands-on Group Workshop
Participants will create a low-fidelity prototype using Figma and conduct a user test to validate the concept, applying UX design principles.
Product Design & Design Thinking
4.67
5 out of
188
meetings
Custom-designed by experts working within the most innovative companies in the market, our trainings in Product Design & Design Thinking offer you a comprehensive and practical experience to master product design from A to Z.
Learn from the top industry experts, current leaders
Custom training tailored to your specific objectives
Practice with real cases from your sector and your industry
Custom format individual/workshops/collective in-person/remote
