Influence Strategy and Social Media
4.6
5 out of
356
meetings
Customize this training theme
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What you will learn during this training
What you will learn during this training
What you will learn during this training
What you will learn during this training
What you will learn during this training
What you will learn during this training
Ce programme de formation Social Media a été construit avec l'aide des meilleurs experts en Marketing et vous permettra notamment de :
Our Expert Trainers
Our Expert Trainers
Our Expert Trainers
Our Expert Trainers
Our Expert Trainers
Our Expert Trainers
Employed at the most innovative companies on the market, they will deliver their best methods to you and share their successes as well as their failures.
Joanna Civil
Social media Manager
Joanna Civil
Social media Manager
Joanna Civil
Social media Manager
Joanna Civil
Social media Manager
Joanna Civil
Social media Manager
Joanna Civil
Social media Manager
Nina Dolci
Paid Social Media Specialist
Nina Dolci
Paid Social Media Specialist
Nina Dolci
Paid Social Media Specialist
Nina Dolci
Paid Social Media Specialist
Nina Dolci
Paid Social Media Specialist
Nina Dolci
Paid Social Media Specialist
Patrick Heneghan
Marketing Leader for Southern Europe
Patrick Heneghan
Marketing Leader for Southern Europe
Patrick Heneghan
Marketing Leader for Southern Europe
Patrick Heneghan
Marketing Leader for Southern Europe
Patrick Heneghan
Marketing Leader for Southern Europe
Patrick Heneghan
Marketing Leader for Southern Europe
Program Type
Program Type
SECTION 1
Panorama et analyse des différents réseaux sociaux
Analyse des spécificités et audiences de chaque plateforme (Facebook, Instagram, LinkedIn, Twitter et TikTok).
Mise en place d’objectifs SMART et identification des indicateurs clés pour mesurer le succès.
Elaboration d’une ligne éditoriale
Définition du ton, des thématiques de contenu et du calendrier éditorial pour une communication cohérente.
Adaptation des stratégies éditoriales selon les audiences ciblées (besoins, comportements, préférences) et selon les différentes plateformes.
[WORKSHOP]
Atelier pratique en groupe
Création d’un plan stratégique social media pour une entreprise fictive incluant objectifs, plateformes cibles et calendrier éditorial sur 1 mois.
SECTION 2
Création et optimisation de contenu
Maîtrise des formats comme les posts, stories, vidéos courtes et lives pour maximiser l’engagement
Compréhension des algorithmes et des techniques pour augmenter la visibilité des publications
Utilisation d’outils comme Hootsuite ou Buffer pour simplifier la gestion des publications
Analyse des performances
Exploitation des outils natifs et tiers pour mesurer l’impact des actions et ajuster la stratégie
Interprétation des données pour maximiser l’efficacité des campagnes
[WORKSHOP]
Atelier pratique en groupe
Création d’un plan stratégique social media incluant la définition des objectifs, l’identification des plateformes cibles et l’élaboration d’un calendrier éditorial sur un mois.
4.9
/5
"The training was fascinating, it was a pleasant surprise. Numerous concrete examples and practical application cases were provided. Thank you to the trainer!"
Emilie, PMO Marketing at Bouygues Telecom
4.9
/5
"The training was fascinating, it was a pleasant surprise. Numerous concrete examples and practical application cases were provided. Thank you to the trainer!"
Emilie, PMO Marketing at Bouygues Telecom
4.9
/5
"The training was fascinating, it was a pleasant surprise. Numerous concrete examples and practical application cases were provided. Thank you to the trainer!"
Emilie, PMO Marketing at Bouygues Telecom
4.9
/5
"The training was fascinating, it was a pleasant surprise. Numerous concrete examples and practical application cases were provided. Thank you to the trainer!"
Emilie, PMO Marketing at Bouygues Telecom
4.9
/5
"The training was fascinating, it was a pleasant surprise. Numerous concrete examples and practical application cases were provided. Thank you to the trainer!"
Emilie, PMO Marketing at Bouygues Telecom
Our Training Formats
Our Training Formats
Tailor-made programs, 100% adapted to your business needs and proficiency level.
Mentoring - Individual Training
An individual program lasting between 4 and 6 weeks
Learn more
Mentoring - Individual Training
An individual program lasting between 4 and 6 weeks
Learn more
Mentoring - Individual Training
An individual program lasting between 4 and 6 weeks
Learn more
Mentoring - Individual Training
An individual program lasting between 4 and 6 weeks
Learn more
Mentoring - Individual Training
An individual program lasting between 4 and 6 weeks
Learn more
Mentoring - Individual Training
An individual program lasting between 4 and 6 weeks
Learn more
Corporate Workshop - Group Training
A collective journey of 3 to 10 people
Learn more
Corporate Workshop - Group Training
A collective journey of 3 to 10 people
Learn more
Corporate Workshop - Group Training
A collective journey of 3 to 10 people
Learn more
Corporate Workshop - Group Training
A collective journey of 3 to 10 people
Learn more
Corporate Workshop - Group Training
A collective journey of 3 to 10 people
Learn more
Corporate Workshop - Group Training
A collective journey of 3 to 10 people
Learn more
Conferences & Learning Event
Inspiring and impactful conferences
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Conferences & Learning Event
Inspiring and impactful conferences
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Conferences & Learning Event
Inspiring and impactful conferences
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Conferences & Learning Event
Inspiring and impactful conferences
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Conferences & Learning Event
Inspiring and impactful conferences
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Conferences & Learning Event
Inspiring and impactful conferences
Learn more
E-learning Courses
Transform your team with our online training programs
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E-learning Courses
Transform your team with our online training programs
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E-learning Courses
Transform your team with our online training programs
Learn more
E-learning Courses
Transform your team with our online training programs
Learn more
E-learning Courses
Transform your team with our online training programs
Learn more
E-learning Courses
Transform your team with our online training programs
Learn more
4.7
/5
"Highly interactive training. Good instructor, well-balanced between theory and exercises. Very interesting, I learned a lot."
Annelies, Business Unit Director of PharmaCare at Pierre Fabre
4.7
/5
"Highly interactive training. Good instructor, well-balanced between theory and exercises. Very interesting, I learned a lot."
Annelies, Business Unit Director of PharmaCare at Pierre Fabre
4.7
/5
"Highly interactive training. Good instructor, well-balanced between theory and exercises. Very interesting, I learned a lot."
Annelies, Business Unit Director of PharmaCare at Pierre Fabre
4.7
/5
"Highly interactive training. Good instructor, well-balanced between theory and exercises. Very interesting, I learned a lot."
Annelies, Business Unit Director of PharmaCare at Pierre Fabre
4.7
/5
"Highly interactive training. Good instructor, well-balanced between theory and exercises. Very interesting, I learned a lot."
Annelies, Business Unit Director of PharmaCare at Pierre Fabre
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Influence Strategy and Social Media
4.6
5 out of
356
meetings
Know how to manage your brand's social media accounts and engage the online community to build a strong image and brand.
Customize this training theme
Customize this training theme
Customize this training theme
Customize this training theme
Customize this training theme
Learn from the top industry experts, current leaders
Custom training tailored to your specific objectives
Practice with real cases from your sector and your industry
Custom format individual/workshops/collective in-person/remote
Your tailor-made training, delivered by experts currently working in leading tech and AI companies.
Training Programs
Formats
Copyright © 2025 OnTrain
Your tailor-made training, delivered by experts currently working in leading tech and AI companies.
Training Programs
Copyright © 2025 OnTrain
Your tailor-made training, delivered by experts currently working in leading tech and AI companies.
Copyright © 2025 OnTrain
Your tailor-made training, delivered by experts currently working in leading tech and AI companies.
Copyright © 2025 OnTrain
Your tailor-made training, delivered by experts currently working in leading tech and AI companies.
Training Programs
Copyright © 2025 OnTrain
Your tailor-made training, delivered by experts currently working in leading tech and AI companies.
Copyright © 2025 OnTrain
Influence Strategy and Social Media
4.6
5 out of
356
meetings
Customize this training theme
Customize this training theme
Influence Strategy and Social Media
4.6
5 out of
356
meetings
Customize this training theme
Customize this training theme