Empower your social media teams to produce and manage their content more efficiently, while maintaining full control over your brand identity.
Our experts, formerly of Marketing and Communications departments at leading tech corporations, share their AI-assisted content creation methodologies and practical insights on managing enterprise-scale social media operations.
Joanna Civil
Social media Manager
Nina Dolci
Paid Social Media Specialist
Patrick Heneghan
Marketing Leader for Southern Europe
Part 1 - Creating Social Media Content with Generative AI
Foundations of AI Applied to Social Media:
Overview of AI tools for content creation: ChatGPT, Midjourney, Nano Banana, Canva AI, Sora, etc.
Mastering prompt engineering to generate platform-specific text, visuals, and short-form video
Leveraging AI search engines (Perplexity, ChatGPT Search) to enhance competitive intelligence and content ideation
Tailoring content to each platform and target audience:
Adapt a key message into formats tailored for LinkedIn, Instagram, TikTok, and YouTube
Structure an editorial calendar and cohesive copywriting guidelines using AI
Identify limitations: copyright, visual bias, and misinformation risks
[WORKSHOP]
Hands-on Group Workshop
Participants develop comprehensive social media assets (visuals and captions) tailored for three distinct platforms based on a single brief, leveraging the AI tools covered during the training session.
Part 2 - Automating and Managing Your Social Media Strategy with AI
Production and Planning Automation:
Develop a customized AI assistant to generate post variations based on your editorial guidelines
Automate trend and competitive analysis across social media platforms
Integrate AI with your daily scheduling and publishing tools
Brand Governance and Performance Management:
Establish an editorial review framework to protect brand identity and usage rights
Measure the impact of AI on content performance (engagement, reach, ROI)
Develop an AI adoption roadmap for Marketing and Communications teams
[WORKSHOP]
Hands-on Group Workshop
Each participant designs and configures their own "Business AI Assistant" dedicated to social media content creation, aligned with their editorial guidelines, and ready to generate posts tailored to their brand.
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Influence Strategy & Social Media
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Optimize content creation and social media management using generative artificial intelligence. Hands-on, practical workshops designed for Marketing and Communications teams. Qualiopi-certified training, eligible for OPCO funding.
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Charlène
formation intéressante et accessible, pile le bon niveau par rapport à ce qu'on faisait déjà chez PlayPlay c'était la continuité parfaite avec nos tâches actuelles liées à l'IA. Bien de faire un mix entre formation et cas pratique et ce qui va rester sont surtout les petits conseils qu'on peut appliquer très simplement dans notre quotidien
Aicha
C'était bien, nous avons crée ensemble des agents, les intervenants ont repondus a nos questions
Antonin
Présentation claire. Bonne première cession adaptée à notre besoin d'acculturation et de sensibilisation aux enjeux de l'IA.
C
Exemples concrets adaptés a notre travail, mise en pratique et vocabulaire simple
P
Intéressant, cas d’usages pertinents et tips utiles.
Feinda
Moi qui utilise quotidiennement l'IA, j'ai appris quelques tips qui m'aideront à être plus efficace. Malheureusement Copilot est trop limité : impossible de générer des PowerPoint efficace et notre licence ne nous permet pas de l'utiliser pour la gestion des emails
Sahra
Training intéressant, principalement théorique avec un peu de pratique. C'était agréable à suivre et cela m'a permis de mieux comprendre les bases et les possibilités offertes par l'intelligence artificielle.
