This SEO & Content Acquisition training program has been developed with the help of top Marketing experts and will enable you to:
Employed at the most innovative companies on the market, they will deliver their best methods to you and share their successes as well as their failures.
Barbara Bechini
SEO manager
Karim Elmlih
Head of SEO
Gwenn Charlot
Head of User Acquisition
Partie 1 - Les fondamentaux du SEO & GEO
Introduction to SEO Fundamentals
Review of structural and technical elements: optimizing key tags to structure the website and meet search engine expectations
Mastery of advanced keyword research: using the most common tools (Keyword Planner, Semrush, Ahrefs)
Enhancing Site Visibility with SEO
Identifying the Key SEO Performance Indicators: Choose the Right KPIs to Surpass Vanity Metrics
Achieving Tangible Results: Realistic Conversion and Consideration Goals for SEO and SEA
[WORKSHOP]
Hands-on Group Workshop
Participants will use tools to establish a list of priority optimizations that have a real impact on traffic, conversions, and the roadmap.
Partie 2 - Optimiser le référencement par les IA
Developing a content strategy optimized for SEO
Adoption of content marketing principles for an SEO-friendly content strategy
Mastery of SEO writing techniques and best practices to appeal to both search engines and users
Focus on best practices in SEO
Creation of site architecture: site map, internal linking, and semantic silo to enhance thematic relevance
Introduction to netlinking: acquiring quality backlinks and understanding the impact of incoming links on site authority
[WORKSHOP]
Hands-on Group Workshop
Optimize existing content using a comprehensive SEO approach to enhance traffic and content relevance.
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SEO, GEO, and LLMO: Achieving Visibility and Appeal in the Age of AI
4.6
5 out of
356
meetings
Tailor-made by experts working in the most innovative companies in the market, our SEO & Content Acquisition training provides you with a comprehensive and practical experience to enhance your visibility through search engine optimization and content.
Customize this training theme
Learn from the top industry experts, current leaders
Custom training tailored to your specific objectives
Practice with real cases from your sector and your industry
Custom format individual/workshops/collective in-person/remote
