SEO, GEO, and LLMO: Achieving Visibility and Appeal in the Age of AI

4.6

5 out of

356

meetings

Customize this training theme

Customize this training theme

What you will learn during this training
What you will learn during this training
What you will learn during this training
What you will learn during this training
What you will learn during this training
What you will learn during this training

This SEO & Content Acquisition training program has been developed with the help of top Marketing experts and will enable you to:

Our Expert Trainers
Our Expert Trainers
Our Expert Trainers
Our Expert Trainers
Our Expert Trainers
Our Expert Trainers

Employed at the most innovative companies on the market, they will deliver their best methods to you and share their successes as well as their failures.

Barbara Bechini

SEO manager

Barbara Bechini

SEO manager

Barbara Bechini

SEO manager

Barbara Bechini

SEO manager

Barbara Bechini

SEO manager

Barbara Bechini

SEO manager

Karim Elmlih

Head of SEO

Karim Elmlih

Head of SEO

Karim Elmlih

Head of SEO

Karim Elmlih

Head of SEO

Karim Elmlih

Head of SEO

Karim Elmlih

Head of SEO

Gwenn Charlot

Head of User Acquisition

Gwenn Charlot

Head of User Acquisition

Gwenn Charlot

Head of User Acquisition

Gwenn Charlot

Head of User Acquisition

Gwenn Charlot

Head of User Acquisition

Gwenn Charlot

Head of User Acquisition

Program Type

Program Type

SECTION 1

Introduction to SEO Fundamentals

  • Review of structural and technical elements: optimizing key tags to structure the website and meet search engine expectations

  • Mastery of advanced keyword research: using the most common tools (Keyword Planner, Semrush, Ahrefs)

Enhancing Site Visibility with SEO

  • Identifying the Key SEO Performance Indicators: Choose the Right KPIs to Surpass Vanity Metrics

  • Achieving Tangible Results: Realistic Conversion and Consideration Goals for SEO and SEA

[WORKSHOP]

Hands-on Group Workshop

Participants will use tools to establish a list of priority optimizations that have a real impact on traffic, conversions, and the roadmap.

SECTION 2

Developing a content strategy optimized for SEO

  • Adoption of content marketing principles for an SEO-friendly content strategy

  • Mastery of SEO writing techniques and best practices to appeal to both search engines and users

Focus on best practices in SEO

  • Creation of site architecture: site map, internal linking, and semantic silo to enhance thematic relevance 

  • Introduction to netlinking: acquiring quality backlinks and understanding the impact of incoming links on site authority

[WORKSHOP]

Hands-on Group Workshop

Optimize existing content using a comprehensive SEO approach to enhance traffic and content relevance.

4.9

/5

"The training was fascinating, it was a pleasant surprise. Numerous concrete examples and practical application cases were provided. Thank you to the trainer!"

Emilie, PMO Marketing at Bouygues Telecom

4.9

/5

"The training was fascinating, it was a pleasant surprise. Numerous concrete examples and practical application cases were provided. Thank you to the trainer!"

Emilie, PMO Marketing at Bouygues Telecom

4.9

/5

"The training was fascinating, it was a pleasant surprise. Numerous concrete examples and practical application cases were provided. Thank you to the trainer!"

Emilie, PMO Marketing at Bouygues Telecom

4.9

/5

"The training was fascinating, it was a pleasant surprise. Numerous concrete examples and practical application cases were provided. Thank you to the trainer!"

Emilie, PMO Marketing at Bouygues Telecom

4.9

/5

"The training was fascinating, it was a pleasant surprise. Numerous concrete examples and practical application cases were provided. Thank you to the trainer!"

Emilie, PMO Marketing at Bouygues Telecom

Our Training Formats
Our Training Formats

Tailor-made programs, 100% adapted to your business needs and proficiency level.

Mentoring - Individual Training

An individual program lasting between 4 and 6 weeks

Learn more

Mentoring - Individual Training

An individual program lasting between 4 and 6 weeks

Learn more

Mentoring - Individual Training

An individual program lasting between 4 and 6 weeks

Learn more

Mentoring - Individual Training

An individual program lasting between 4 and 6 weeks

Learn more

Mentoring - Individual Training

An individual program lasting between 4 and 6 weeks

Learn more

Mentoring - Individual Training

An individual program lasting between 4 and 6 weeks

Learn more

Corporate Workshop - Group Training

A collective journey of 3 to 10 people

Learn more

Corporate Workshop - Group Training

A collective journey of 3 to 10 people

Learn more

Corporate Workshop - Group Training

A collective journey of 3 to 10 people

Learn more

Corporate Workshop - Group Training

A collective journey of 3 to 10 people

Learn more

Corporate Workshop - Group Training

A collective journey of 3 to 10 people

Learn more

Corporate Workshop - Group Training

A collective journey of 3 to 10 people

Learn more

Conferences & Learning Event

Inspiring and impactful conferences

Learn more

Conferences & Learning Event

Inspiring and impactful conferences

Learn more

Conferences & Learning Event

Inspiring and impactful conferences

Learn more

Conferences & Learning Event

Inspiring and impactful conferences

Learn more

Conferences & Learning Event

Inspiring and impactful conferences

Learn more

Conferences & Learning Event

Inspiring and impactful conferences

Learn more

E-learning Courses

Transform your team with our online training programs

Learn more

E-learning Courses

Transform your team with our online training programs

Learn more

E-learning Courses

Transform your team with our online training programs

Learn more

E-learning Courses

Transform your team with our online training programs

Learn more

E-learning Courses

Transform your team with our online training programs

Learn more

E-learning Courses

Transform your team with our online training programs

Learn more

4.7

/5

"Highly interactive training. Good instructor, well-balanced between theory and exercises. Very interesting, I learned a lot."

Annelies, Business Unit Director of PharmaCare at Pierre Fabre

4.7

/5

"Highly interactive training. Good instructor, well-balanced between theory and exercises. Very interesting, I learned a lot."

Annelies, Business Unit Director of PharmaCare at Pierre Fabre

4.7

/5

"Highly interactive training. Good instructor, well-balanced between theory and exercises. Very interesting, I learned a lot."

Annelies, Business Unit Director of PharmaCare at Pierre Fabre

4.7

/5

"Highly interactive training. Good instructor, well-balanced between theory and exercises. Very interesting, I learned a lot."

Annelies, Business Unit Director of PharmaCare at Pierre Fabre

4.7

/5

"Highly interactive training. Good instructor, well-balanced between theory and exercises. Very interesting, I learned a lot."

Annelies, Business Unit Director of PharmaCare at Pierre Fabre

Frequently Asked Questions
Frequently Asked Questions

Why choose On train over other types of training?

Why choose On train over other types of training?

Why choose On train over other types of training?

Why choose On train over other types of training?

Why choose On train over other types of training?

Why choose On train over other types of training?

How do you select your trainers?

How do you select your trainers?

How do you select your trainers?

How do you select your trainers?

How do you select your trainers?

How do you select your trainers?

What are the financing options for training programs?

What are the financing options for training programs?

What are the financing options for training programs?

What are the financing options for training programs?

What are the financing options for training programs?

What are the financing options for training programs?

What is On train's teaching method?

What is On train's teaching method?

What is On train's teaching method?

What is On train's teaching method?

What is On train's teaching method?

What is On train's teaching method?

SEO, GEO, and LLMO: Achieving Visibility and Appeal in the Age of AI

4.6

5 out of

356

meetings

Tailor-made by experts working in the most innovative companies in the market, our SEO & Content Acquisition training provides you with a comprehensive and practical experience to enhance your visibility through search engine optimization and content.

Customize this training theme

Customize this training theme

Customize this training theme

Customize this training theme

Customize this training theme

Learn from the top industry experts, current leaders

Custom training tailored to your specific objectives

Practice with real cases from your sector and your industry

Custom format individual/workshops/collective in-person/remote

Contact us

Contact us

Contact us

Contact us

Contact us

Contact us

SEO, GEO, and LLMO: Achieving Visibility and Appeal in the Age of AI

4.6

5 out of

356

meetings

Customize this training theme

Customize this training theme

SEO, GEO, and LLMO: Achieving Visibility and Appeal in the Age of AI

4.6

5 out of

356

meetings

Customize this training theme

Customize this training theme

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