This Marketing Analytics training program has been developed with the assistance of leading Marketing experts and will enable you to:
Employed at the most innovative companies on the market, they will deliver their best methods to you and share their successes as well as their failures.
Elise Juhel
Senior Data Consultant
Armand Dombreval
Data & Measurement Lead
Aristide Riou
Lead Analytics & Tracking
Partie 1 - Suivi des performances marketing
Installation and Configuration of Tools
Create a Google Analytics 4 (GA4) account and install the tracking code
Master Google Tag Manager (GTM) for flexible tag management without code changes
Definition and Monitoring Planning
Identify the essential KPIs using the AARRR framework (Acquisition, Activation, Retention, Revenue, Referral)
Develop a precise and strategic tagging plan for event tracking
[WORKSHOP]
Hands-on Group Workshop
Installation of GA4 and GTM on a demonstration website. Creating a simple tagging plan to track critical events such as action button clicks and form submissions.
Partie 2 - Interprétation des données
Exploration and Interpretation of Reports
Mastering navigation in GA4 reports (real-time, acquisition, engagement, conversion)
Developing data segmentation skills for in-depth analysis
Performance and Marketing Attribution
Analyze the performance of media campaigns using various analytics tools
Understand and utilize attribution models to assess the effectiveness of marketing channels
[WORKSHOP]
Hands-on Group Workshop
Creation of a dashboard in Looker Studio with integration of GA4 data. Analysis of the performance of a fictitious marketing campaign, using various segmentation and attribution techniques.
Why choose On train over other types of training?
How do you select your trainers?
What are the financing options for training programs?
What is On train's teaching method?
Tracking and marketing analytics
4.6
5 out of
356
meetings
Custom-designed by experts working in the most innovative companies in the market, our Marketing Analytics training provides you with a comprehensive and practical experience for data-driven marketing performance tracking.
Customize this training theme
Learn from the top industry experts, current leaders
Custom training tailored to your specific objectives
Practice with real cases from your sector and your industry
Custom format individual/workshops/collective in-person/remote
