Campagnes Marketing 360°
4.6
5 out of
356
meetings
Customize this training theme
Customize this training theme
Ce que vous apprendrez pendant ce training
Ce que vous apprendrez pendant ce training
Ce que vous apprendrez pendant ce training
Ce que vous apprendrez pendant ce training
Ce que vous apprendrez pendant ce training
Ce que vous apprendrez pendant ce training
Ce programme de formation Marketing 360° a été construit avec l'aide des meilleurs experts en Marketing et vous permettra notamment de :
Our Expert Trainers
Our Expert Trainers
Our Expert Trainers
Our Expert Trainers
Our Expert Trainers
Our Expert Trainers
En poste dans les entreprises les plus innovantes du marché, ils vous livreront leurs meilleures méthodes et vous partagerons leurs réussites comme leurs échecs
Gwenn Charlot
Head of User Acquisition
Gwenn Charlot
Head of User Acquisition
Gwenn Charlot
Head of User Acquisition
Gwenn Charlot
Head of User Acquisition
Gwenn Charlot
Head of User Acquisition
Gwenn Charlot
Head of User Acquisition
Eliott Guérin
Vice President of Marketing
Eliott Guérin
Vice President of Marketing
Eliott Guérin
Vice President of Marketing
Eliott Guérin
Vice President of Marketing
Eliott Guérin
Vice President of Marketing
Eliott Guérin
Vice President of Marketing
Patrick Heneghan
Marketing Leader for Southern Europe
Patrick Heneghan
Marketing Leader for Southern Europe
Patrick Heneghan
Marketing Leader for Southern Europe
Patrick Heneghan
Marketing Leader for Southern Europe
Patrick Heneghan
Marketing Leader for Southern Europe
Patrick Heneghan
Marketing Leader for Southern Europe
Program Type
Program Type
SECTION 1
Panorama des leviers marketing et des parcours clients
Analyse des différents leviers marketing (contenu, paid, social, CRM, événementiel).
Compréhension des parcours clients et des points de contact clés.
Définition de la stratégie de campagne
Fixation d’objectifs clairs et alignés avec la stratégie business.
Sélection des canaux, messages et temps forts de la campagne.
[WORKSHOP]
Atelier pratique en groupe
Conception d’une campagne 360° de A à Z
SECTION 2
Pilotage et coordination des actions marketing
Organisation du planning, coordination des équipes et des parties prenantes.
Utilisation des outils de pilotage pour assurer la cohérence des actions.
Mesure de la performance et optimisation
Définition des KPI globaux et par levier.
Analyse des résultats et ajustements pour maximiser l’impact de la campagne.
[WORKSHOP]
Atelier pratique en groupe
Plan de pilotage et tableau de bord de campagne
4.9
/5
"The training was fascinating, it was a pleasant surprise. Numerous concrete examples and practical application cases were provided. Thank you to the trainer!"
Emilie, PMO Marketing at Bouygues Telecom
4.9
/5
"The training was fascinating, it was a pleasant surprise. Numerous concrete examples and practical application cases were provided. Thank you to the trainer!"
Emilie, PMO Marketing at Bouygues Telecom
4.9
/5
"The training was fascinating, it was a pleasant surprise. Numerous concrete examples and practical application cases were provided. Thank you to the trainer!"
Emilie, PMO Marketing at Bouygues Telecom
4.9
/5
"The training was fascinating, it was a pleasant surprise. Numerous concrete examples and practical application cases were provided. Thank you to the trainer!"
Emilie, PMO Marketing at Bouygues Telecom
4.9
/5
"The training was fascinating, it was a pleasant surprise. Numerous concrete examples and practical application cases were provided. Thank you to the trainer!"
Emilie, PMO Marketing at Bouygues Telecom
Our Training Formats
Our Training Formats
Tailor-made programs, 100% adapted to your business needs and proficiency level.
Mentoring - Individual Training
An individual program lasting between 4 and 6 weeks
Learn more
Mentoring - Individual Training
An individual program lasting between 4 and 6 weeks
Learn more
Mentoring - Individual Training
An individual program lasting between 4 and 6 weeks
Learn more
Mentoring - Individual Training
An individual program lasting between 4 and 6 weeks
Learn more
Mentoring - Individual Training
An individual program lasting between 4 and 6 weeks
Learn more
Mentoring - Individual Training
An individual program lasting between 4 and 6 weeks
Learn more
Corporate Workshop - Group Training
A collective journey of 3 to 10 people
Learn more
Corporate Workshop - Group Training
A collective journey of 3 to 10 people
Learn more
Corporate Workshop - Group Training
A collective journey of 3 to 10 people
Learn more
Corporate Workshop - Group Training
A collective journey of 3 to 10 people
Learn more
Corporate Workshop - Group Training
A collective journey of 3 to 10 people
Learn more
Corporate Workshop - Group Training
A collective journey of 3 to 10 people
Learn more
Conferences & Learning Event
Inspiring and impactful conferences
Learn more
Conferences & Learning Event
Inspiring and impactful conferences
Learn more
Conferences & Learning Event
Inspiring and impactful conferences
Learn more
Conferences & Learning Event
Inspiring and impactful conferences
Learn more
Conferences & Learning Event
Inspiring and impactful conferences
Learn more
Conferences & Learning Event
Inspiring and impactful conferences
Learn more
E-learning Courses
Transform your team with our online training programs
Learn more
E-learning Courses
Transform your team with our online training programs
Learn more
E-learning Courses
Transform your team with our online training programs
Learn more
E-learning Courses
Transform your team with our online training programs
Learn more
E-learning Courses
Transform your team with our online training programs
Learn more
E-learning Courses
Transform your team with our online training programs
Learn more
4.7
/5
"Highly interactive training. Good instructor, well-balanced between theory and exercises. Very interesting, I learned a lot."
Annelies, Business Unit Director of PharmaCare at Pierre Fabre
4.7
/5
"Highly interactive training. Good instructor, well-balanced between theory and exercises. Very interesting, I learned a lot."
Annelies, Business Unit Director of PharmaCare at Pierre Fabre
4.7
/5
"Highly interactive training. Good instructor, well-balanced between theory and exercises. Very interesting, I learned a lot."
Annelies, Business Unit Director of PharmaCare at Pierre Fabre
4.7
/5
"Highly interactive training. Good instructor, well-balanced between theory and exercises. Very interesting, I learned a lot."
Annelies, Business Unit Director of PharmaCare at Pierre Fabre
4.7
/5
"Highly interactive training. Good instructor, well-balanced between theory and exercises. Very interesting, I learned a lot."
Annelies, Business Unit Director of PharmaCare at Pierre Fabre
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Frequently Asked Questions
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Why choose On train over other types of training?
Why choose On train over other types of training?
Why choose On train over other types of training?
Why choose On train over other types of training?
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How do you select your trainers?
How do you select your trainers?
How do you select your trainers?
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What are the financing options for training programs?
What are the financing options for training programs?
What are the financing options for training programs?
What are the financing options for training programs?
What are the financing options for training programs?
What is On train's teaching method?
What is On train's teaching method?
What is On train's teaching method?
What is On train's teaching method?
What is On train's teaching method?
What is On train's teaching method?
Campagnes Marketing 360°
4.6
5 out of
356
meetings
Pensé pour les équipes marketing souhaitant gagner en impact, ce programme permet de concevoir et piloter des campagnes marketing 360°, en coordonnant l’ensemble des leviers (contenus, paid, social, CRM, événementiel…) autour d’objectifs communs et mesurables.
Customize this training theme
Customize this training theme
Customize this training theme
Customize this training theme
Customize this training theme
Learn from the top industry experts, current leaders
Custom training tailored to your specific objectives
Practice with real cases from your sector and your industry
Custom format individual/workshops/collective in-person/remote
Your tailor-made training, delivered by experts currently working in leading tech and AI companies.
Training Programs
Formats
Copyright © 2025 OnTrain
Your tailor-made training, delivered by experts currently working in leading tech and AI companies.
Training Programs
Copyright © 2025 OnTrain
Your tailor-made training, delivered by experts currently working in leading tech and AI companies.
Copyright © 2025 OnTrain
Your tailor-made training, delivered by experts currently working in leading tech and AI companies.
Copyright © 2025 OnTrain
Your tailor-made training, delivered by experts currently working in leading tech and AI companies.
Training Programs
Copyright © 2025 OnTrain
Your tailor-made training, delivered by experts currently working in leading tech and AI companies.
Copyright © 2025 OnTrain
Campagnes Marketing 360°
4.6
5 out of
356
meetings
Customize this training theme
Customize this training theme
Campagnes Marketing 360°
4.6
5 out of
356
meetings
Customize this training theme
Customize this training theme